HAB Housing, standing for Happiness, Architecture, Beauty, is changing the way the UK delivers new homes. Founded by Kevin McCloud in 2007, HAB has developments in Oxfordshire, Winchester and now Bristol, building homes that are a joy to behold and a pleasure to live in. The company specialises in volume, custom build houses that are sold off plan.
In 2016, HAB embraced Virtual Reality (VR) as part of their sales toolkit, working with virtual reality specialists TruVision to bring its housing projects to life. This innovative use of VR technology is a breaking the mould of standardised, repetitive modes of house marketing and means that customers are able to visualize and walk through their home before the build begins.
HAB and TruVision used Oculus Rift technology to show the style, layout, look and feel of the homes they develop. The consequences of this for HAB have been high sales in January 2017, with now over 80% of its latest Winchester scheme, Lovedon Fields, being sold off-plan. Why is this possible? Unlike previous off-plan purchases, that might involve standing in a field or in a construction site, HAB enables the buyer to physically experience their future home in realistic 3D. And they can flip between alternate floor plans to decide which layout will best suit them, their family and their lifestyles.
Simon McWhirter, Head of Communications and Sales for HAB Housing said:
“Outside the London bubble of megabucks development, this is the first use of VR in a commercial housing sales setting, and it’s having a real impact on buyer understanding and confidence in what we’re proposing. We want to build the best possible homes for our buyers, and the VR has meant that we’re seeing a deeper level of customisation that really benefits our future residents. It’s fantastic to see.”
As well as having an immersive experience, as they stroll around customers can select from different finishes to floors, kitchens and bathroom tiles to see what may suit their own tastes.
TruVision CEO Connor Handley-Collins was HAB’s partner in this project. He commented:
“The use of virtual reality in designing and building homes has transformed the way people can interact with building design. Being able to imagine buildings in three dimensions has given architects and customers a greater sense of proportion. The real power of VR is that the exact dimensions and scale are realistic, making the representation of designs much more accurate and immersive.”
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Photography used by kind permission of Look Again, Paul Miller,
Studio Engleback, Thousand Word Media, Vicky Tilson and Timothy Soar
Created by Kolab Digital